About us

Our Mission

Create meaningful makeup that empowers you
in your daily life, both inside and out.


3 words that describe us

  • Transparency

    We believe it’s important to be comfortable with yourself and honest about who you are and what you value. Much of our product packaging is transparent to serve as a visual reminder to let your inner beauty shine. Makeup should enhance what you have! We believe it’s your personality that makes you unique and attractive.

  • Positive Reinforcement

    It takes a lot of practice and intention to love yourself. That's why we promise always to include a motivational message on all our products! There are a lot of negative messages out there, and we encourage you to start every day with positivity.

  • Simplicity

    We realize that you’re really busy– All. The. Time. That’s why we focus on making no-fuss products that are easy to use and multipurpose. We never want you to be overwhelmed by your beauty routine. It should be a ritual that you enjoy.